Guests who attended the Prada Paradoxe Photo Studio pop-up in New York on Saturday, Sept. 12, had an unexpected surprise when superstar and Beauty Ambassador, Zendaya, showed up to help launch Prada Paradoxe Sweet Chemistry.

Get the Look: What did Zendaya wear to the Prada event?

The actress was crisply styled in Prada’s chic bottle green wool and cashmere crew-neck sweater with removable cotton shirt cuffs. The top was paired with Prada’s chevron wool skirt, which featured an artful contrast of moss fabric and luminous yellow stones and a cascade of delicate embroidery. The sleek, straight fit provided a wonderful elegance to her outfit, while her white pearlescent nappa leather Christian Louboutin Miss Z pumps gave the ensemble a sophisticated accent.

Zendaya was styled by Law Roach. Her makeup, including her lavish lavender lids, was created by Ernesto Casillas. Her exhilarating hair was credited to Coree Moreno.

What Is the Prada Paradoxe Photo Studio?

The Prada Paradoxe Photo Studio pop-up gives guests a fully immersive Prada experience. Besides focusing on the brand’s Paradoxe Sweet Chemistry fragrance and limited-edition late-summer 2026 beauty line, which was inspired by a cool wisteria palette, the event gives attendees the chance to discover beauty products through personalized consultations with Prada Beauty experts. Guests can also experience professional portraits and view a screening of the Sweet Chemistry campaign starring Zendaya and directed by Academy Award-winning filmmaker Barry Jenkins.

How to Attend the Prada Paradoxe Photo Studio Pop-Up

Dates, Times, and Locations

New York
Sunday, September 13
11 a.m. to 7 p.m.
45GRAND (45 Grand Street, New York, NY 10013)

Los Angeles
Saturday, September 19, through Thursday, September 27
Monday through Thursday hours: 10 a.m. to 9 p.m.
Friday through Saturday hours: 10 a.m. to 10 p.m.
Sunday hours: 10 a.m. to 8 p.m.
The Glass Box at the Grove (189 The Grove Drive, Los Angeles, CA 90036)

Event Prices

Entry to the Prada Paradoxe Photo Studio is free.

How to Get Tickets

The Prada Paradoxe Photo Studio is an open-to-the-public, walk-in experience. No tickets are needed.

Zendaya and Prada: What You Need to Know

When Did Zendaya Become a Prada Beauty Ambassador?

Zendaya became a Global Brand Ambassador for Prada Beauty, fronting the campaign for the Prada Paradoxe fragrance line, on July 29, 2026.

Why Are Zendaya and Prada a Great Match?

Zendaya discovered Prada Paradoxe Intense through a close friend back in 2025. Paradoxe became one of her favorite scents long before Prada reached out to her. This authenticity makes Zendaya an excellent Brand Ambassador for Prada. 

What Is Prada Paradoxe Sweet Chemistry?

Prada Paradoxe Sweet Chemistry is a refillable fragrance that is a fruity bouquet of blackcurrant syrup accord, orange blossom absolute, and neroli milk accord. The combination offers an intense sugary sweetness blended with a warm and thick orange scent over a velvety base. Prada states, “It celebrates a femininity that is intense, multifaceted, and constantly evolving.”

Are Zendaya and Tom Holland Prada’s Power Couple?

Tom Holland has been a Prada Brand Ambassador since 2025. He fronts the men’s Prada Paradigme fragrance. Although Zendaya’s campaign is separate, because of the couple’s real-life union, fans and media see the two as Prada’s power couple.

All photos courtesy of Prada.