The second Sunday in February is a big deal. It is a massive event that involves wearing costumes, consuming food, and celebrating — kind of like Halloween, the Fourth of July, and New Year’s Eve all rolled up in one. Americans spend more money on The Big Game than they do celebrating their loved ones on Valentine’s Day. It is one of the biggest party weekends in the country!

MGK – Credit: SI The Party (Courtesy: Medium Rare)

SI The Party Presented by DraftKings, along with sponsors, such as Anheuser Busch, Shaq-A-Licious XL Gummies, Velocity Black, Verizon, CELSIUS, Nine West, Thomasville, and Lexus, get it. This year’s celebration takes place at the historic Cow Palace in San Francisco on Saturday, February 7, 2026. It is produced by Authentic Live and Medium Rare and has been widely recognized as one of the weekend’s marquee celebrations. The party not only features headlining performances by The Chainsmokers, Ludacris, DJ Irie, and Xandra, but league owners, franchise executives, athletes, and A-list celebrities will also be in attendance for the event. This is where fans and VIPs gather for a premium Big Game experience. Premium all-inclusive tickets, VIP access and VIP Tables will go on sale Thursday, January 8, at 10 a.m. PT, with fans invited to pre-register now at sitheparty.com for first access.

The SI The Party is an extension of Sports Illustrated’s legacy at the intersection of sports, entertainment and culture. The event offers guests the chance to experience the Big Game Weekend in the way they have always seen it on the cover and in the pages of the iconic magazine. Over the years, this event has attracted notables, such as Leonardo DiCaprio, Kim Kardashian, Justin Bieber, Alex Rodriguez, Jeff Bezos, and Patrick Mahomes. 

Credit: Jacob Tyler Dunn (Courtesy: Medium Rare)

Matt Goldstein, EVP of Authentic Live, the live events division of Authentic and co-producer of the event, stated, “Across Big Game Weekend and other tentpole moments on the world’s biggest sporting stages, our vision with SI The Party has always been to deliver hospitality that feels intimate and insider, even at the largest events in the world, creating the most unforgettable night of Big Game Weekend where the energy and star power of sports truly comes to life off the field.”

Shawn Henley, Chief Customer Officer at DraftKings added, “This is one of the most anticipated weekends in sports, and SI The Party sets the stage for the celebration. At DraftKings, we take pride in delivering best-in-class experiences, and the DraftKings Lounge will give fans and VIP guests an unforgettable way to engage with one of the biggest events of the year.”

Headlining Performers

The Chainsmokers: Grammy Award-winning, high-energy, festival-level electronic duo. Credit: CAA.

Ludacris: Multi-platinum hip-hop icon with chart-topping anthems and Southern swagger. Credit: Cara Lewis Group.

DJ Irie: Official DJ of the Miami Heat with an open-format set that fuses hip-hop, electronic, and global sounds. Credit: SI The Party.

Xandra: Rising DJ and producer with a bold, genre-defying style and charismatic high-octane stage presence. Credit: SI The Party.

Details

Event: SI The Party Presented by DraftKings
Date: Saturday, February 7, 2026
Location: Cow Palace in San Francisco
Tickets: Premium all-inclusive tickets, VIP access and VIP Tables will go on sale Thursday, January 8, at 10 a.m. PT. Fans can pre-register now at sitheparty.com for first access.

Featured photo courtesy of Medium Rare.