If you’re an OG trick-or-treater, you probably remember when every house had a dish of pennies next to the bowl of candy. Those pennies were for the United Nations Children’s Fund (UNICEF), and no costume was complete without a little orange box hanging around your neck. While times have changed, and kids might not be familiar with the phrase, “Trick-or-Treat for UNICEF,” Heidi Klum is about to change all that. This year, “The Queen of Halloween” is bringing back the box.

“I am so thrilled to be a part of Trick-or-Treat for UNICEF and to officially announce, ‘The Box is Back!'” Heidi Klum expressed in a recent press announcement. “Joining forces with my Project Runway designers Erin Robertson and Kentaro Kameyama, and Ciara Chyanne and Jonny Cota from Making the Cut was so much fun, and now everyone can ‘add some meaning to their Halloweening’ and support UNICEF USA so that every child is healthy, educated, protected, and respected.”

The first “Trick-or-Treat for UNICEF” was over 75 years ago. Its purpose was to collect funds to create a more equitable world for every child. To date, the annual campaign has raised nearly $200 million. It is the longest running youth engagement campaign in the United States. The organization has used the contributions to provide health care and immunizations, safe water and sanitation, nutrition, education, emergency relief, and more for children in over 190 countries and territories.

“The Trick-or-Treat for UNICEF box is a nostalgic emblem for children and families — mine included — representing a time when they meaningfully engaged in Halloween traditions, and we couldn’t be more excited to reintroduce it to U.S. audiences,” Shelley Diamond, Chief Marketing Officer at UNICEF USA, announced via a press release. “UNICEF’s work is limitless, and Trick-or-Treat for UNICEF is an invitation to all supporters to join in our mission and do good along the way to support the world’s most vulnerable children.”

The 2024 design of the box features a QR code that takes individuals to the Trick-or-Treat for UNICEF website, where they can raise money for UNICEF USA by engaging in a “click-or-treat” experience.

Trick-or-Treat for UNICEF is made possible by the generous support from Key Club International and Circle K International, which are part of the Kiwanis International family, as well as Hallmark, Screenvision Media and The Rock and Roll Playhouse, which are distributing boxes at select locations. To learn more, visit www.trickortreatforunicef.org and use the hashtag #TOT4UNICEF to spread the word on social media.

The mission of UNICEF USA is to rally the American public to support a world that upholds the rights of all children and helps every child thrive. For more information, visit www.unicefusa.org.